Recently, after Lacoste unveiled Djokovic's custom outfit for the 2026 Australian Open, Djokovic's fans launched fierce criticism. The Serbian star will once again chase a record-breaking 25th Grand Slam title in Melbourne, and considering he is on the verge of making history, fans had hoped the French brand would present something special in design.

For years, the Australian Open has been Djokovic's stronghold. He won his first Grand Slam title there in 2008 and has since claimed nine titles at this event, which is regarded as his best chance to secure the much-coveted 25th Grand Slam championship.
However, at the 2026 Australian Open, Djokovic will wear a plain green T-shirt paired with dark blue shorts. Lacoste’s choice to outfit such a high-profile player in such a “mundane” kit shocked many fans.

Fans flocked to X (formerly Twitter) to express their dissatisfaction. Many thought the color scheme was uninspired, with some even comparing it to the outfit Sinner wore at the 2025 French Open.
“Hmm? Can we say this looks a lot like what Sinner wore at the 2025 French Open?” one fan wrote. “Same thing every year.” Another commented, “Not sure what you think, but I feel like I’ve seen this outfit before.”
“Lacoste as ‘creative’ as ever…” someone sarcastically remarked. “Boring as usual. Ugly and dull, just the same old story.” One fan bluntly said, “I swear I've seen him wear this before. I'm a Lacoste fan, but seriously, @Lacoste, are you joking?”

In fact, Lacoste isn’t the only brand criticized for dull designs; Nike’s Australian Open outfits for Alcaraz and Sinner also sparked fan complaints.
Regarding apparel sponsorships, Djokovic has previously partnered with Adidas, Sergio Tacchini, and Uniqlo. Since 2017, he has been with Lacoste, making it one of the longest partnerships of his career.
After finishing a five-year deal with Uniqlo, Djokovic signed with Lacoste in 2017. However, this French brand only sponsors his matchwear, while his shoes are provided by ASICS.
Although fans have openly voiced their displeasure with Lacoste’s recent jersey designs, Djokovic may not choose to switch sponsors at this stage of his career. That said, there are precedents for such changes.

Djokovic’s former rival Federer left his long-time Nike partnership in 2018 to join Uniqlo. Federer was nearing the end of his career then and retired in 2022 (his last official appearance was at Wimbledon 2021). Therefore, Djokovic following a similar path to find a new sponsor in the future is not entirely out of the question.
Regardless of fans’ opinions on the outfit design, the true factor determining Djokovic’s success remains his performance on the court. For this legend holding 24 Grand Slam titles and repeatedly rewriting history, clothing is likely just an accessory, while whether he can claim the 2026 Australian Open crown again is what everyone will ultimately focus on.(Source: Tennis Home, Author: Spark)