"Lao Bei" 50: Know the destiny of heaven and continue the legend

The reporter reported coldly In order to celebrate the "moment of knowing the destiny" of his 50th birthday, he held three parties in a row: in March in Miami, Messi, Suarez, NFL superstar Brady, NBA celebrity O'Neal, and supermodel Cindy Crawford all attended in full costume, and more than 100 other celebrity guests opened champagne for him in advance; On his birthday on May 2, he celebrated with his wife and children in a manor mansion in the United Kingdom; A private dinner will continue tonight at Coreby Clare Smyth, one of the world's top 10 Michelin-starred restaurants in London......

People may think it's too luxurious, but it's not too much for the main character, because he is David Beckham.

The once most recognizable football and crossover superstar – and even the current club owner – is the least influential of his football career. David Beckham is the most "out of the circle" football legend in history, he is not the first star to dabble in fashion, advertising, film and television, and even the highest achievements in the field of football are not the highest as he is in the football circle, but he is the first football star to have a global super influence both inside and outside the football circle.

In a way, Beckham can be used as a totem or representative figure in the era of football globalization. He stood out by his looks and skills, and then his silver marriage to Victoria, along with Real Madrid, Milan, Grand Paris, Los Angeles and Miami, Beckham's life trajectory has always been centered on football, but his business and social influence have been spreading outside the football circle.

On the eve of the 50-year-old Beckham's birthday celebration of "Knowing the Destiny of Heaven", he also showed a near-perfect abs line to shoot an advertisement. As a star, he's not at the top – he doesn't have World Cup, European Championship or Ballon d'Or titles, and even Manchester United, where he has played for Real Madrid, Milan, Paris, LA Galaxy and England, doesn't have the top appearances, goals or assists. But his existence is legendary in itself.

Beckham's charisma and silver marriage made him one of the most globally influential football stars since the Cold War, and it wasn't until his retirement in 2013 and the full arrival of the Mero era that his influence waned slightly.

David Beckham is not the first star to become a superstar in fashion and advertising, with Best already a pop icon in the UK in the 1970s. Beckham has made movies and series, neither Bailey, Beckenbauer, Bobby Moore cameo "The Great Escape" such a masterpiece, nor as good as Winnie Jones with his debut "Two Big Smoking Guns" won the Best Newcomer Award, but Beckham can do it, and the influence of the commercials he participated in is world-class.

At the peak of Beckham's career, he did not catch up with the era of social media, whose influence could be digitized. Even so, the 50-year-old still has more than 150 million followers on social media platforms, and 88 million followers on his Instagram account, which is more popular among young people. You know, Salah has less than 65 million social media followers among active players in the Premier League, while David Beckham has been retired for 12 years.

It can be said that Beckham is the "Mr. Golden Ball" without a Ballon d'Or, because his popularity exceeds that of the vast majority of Ballon d'Or winners. Many Beckham fans don't even think of him as a football legend, but as a celebrity.

The 45° angle crosses and free-kicks that were the hallmarks of the player's era have been stuck in various videos. At the age of 50, Beckham is essentially the same as he was when he was 30: apart from playing football anymore, he is still a top superstar in the world of fashion and advertising, and he still has a global cultural influence and celebrity effect. Hadddad, head of commercial strategy at sports, music and entertainment agency Octagon, said Messi and Ronaldo were another level: "As players, their influence is unprecedented, but I don't think they can have that much influence like David Beckham after 10-15 years of retirement." ”

Beckham, who was a player, pushed the influence of football stars to an unprecedented height, and joined the Los Angeles Galaxy in 2007, and he single-handedly revitalized the North American major leagues "from 0 to 1". Now, as the owner of the club, he led the "Messi strategy", which has pushed the North American football market to a new dimension.

The 50-year-old Beckham is still a fashion superstar, and his relationship with football has changed from player to owner. The impact of this football legend, which is about to keep you in shape every day, continues.