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Connecting with Hearts, Showing Responsibility: Guangzhou Sports Lottery Visits and Supports Struggling Sales Staff

On July 15, the leadership team of Guangzhou Sports Lottery conducted in-depth visits to frontline lottery sales points, offering support to workers with disabilities, extreme poverty, or those raising multiple children (including three or more), bringing warmth and care directly to them.


That day, the team visited several physical stores, engaging in face-to-face conversations with struggling workers to understand their needs.

Ms. Hu, the operator of store 4401001675, has worked in the lottery industry for 14 years. She is legally blind due to a first-degree visual impairment and has long overcome challenges to run her store. She carries a heavy family burden, supporting a five-member household, including her mother-in-law who is deaf and mute, and her daughter who is still in school. The store is the family's sole source of income. The team carefully inquired about her operational and personal difficulties, offering advice to ease her financial pressures and ensure family stability. Ms. Hu was deeply moved: "I am grateful that the center always remembers our struggling family. The support has truly lightened our burdens. Selling lottery tickets is my livelihood and the hope of my family. With the center's care as my backbone, I will continue to run this store diligently."

At store 4401030956, the team learned about the situation of Mr. Hai, the operator. Mr. Hai has a congenital disability due to polio, limiting his mobility and making store management very challenging. His daughter also suffers from polio and requires constant care. The family faces dual pressures from daily living and medical rehabilitation, resulting in a heavy financial burden. Center leaders had a heartfelt conversation with Mr. Hai, inquiring about his health, store operations, and the rehabilitation of both father and daughter, encouraging him to stay optimistic. Mr. Hai sincerely thanked the center for its concern and support, which gave his struggling family a sense of security and hope.

Ms. Zhang, operator of store 4401035941, bears the financial responsibility of raising three minor children, covering their education and living expenses, placing significant pressure on her operations and daily life. The team asked detailed questions about her children's schooling, family finances, and store revenue, providing hands-on guidance on optimizing store management and improving service quality to increase income and reduce burdens. Ms. Zhang expressed deep gratitude, saying she greatly appreciates the center's care and operational advice. The lottery store is a vital source of support for her family. She vowed to work hard on her business and raise her children well, living up to the center's warm assistance.

Ms. Li, a salesperson at store 4401001115, has worked in the industry for 12 years. At 43, she lost her spouse early and is the sole breadwinner in her family, which is registered as a low-income household. Her elderly parent is chronically ill and requires care, while her two children rely on student loans for their education. The family has no other income. Despite her frail health, Ms. Li has diligently and legally operated the store, single-handedly bearing the responsibilities of supporting the elderly and raising her children. The team carefully inquired about her medical situation, understood her difficulties in life and work, and provided answers to ease various pressures. Ms. Li said with gratitude: "Holding everything together on my own often feels overwhelming. I am very thankful that Guangzhou Sports Lottery always remembers me and brings timely care and help, giving me the courage to keep going. I will take good care of this store and strive to support my children's education, living up to everyone's concern."


A gesture of warmth brings comfort to the heart, and a show of care unites strength. For a long time, Guangzhou Sports Lottery has adhered to its original mission of "Public Welfare Lottery, Joyful Life," deeply engaging in public welfare and humanistic care, always keeping frontline workers in mind. In 2022, Guangzhou Sports Lottery introduced the "Measures for Comfort and Subsidies for Struggling Groups in Guangzhou Sports Lottery Physical Stores," providing subsidies for operators and their immediate family members facing extreme poverty, serious illness, disability, or the burden of raising three children. Eligible individuals can apply annually, ensuring that institutional support reaches the grassroots. According to statistics, over the five years since the measures were implemented, a total of 479 struggling workers have benefited.

In the future, Guangzhou Sports Lottery will continue to sincerely address practical challenges at the grassroots level, working hand in hand with all employees in unity, effort, direction, and progress.


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