World Cup 2026: The Fashion Runway of Global Football

At this World Cup, the England, Netherlands, and Croatia teams will wear Nike designs; Argentina, Japan, and Sweden are partnered with Adidas; Austria collaborates with Puma, while Jordan uses kits designed by Kelme.

While fans of the "Orange Cyclone" will fill the stands and streets with striking orange, the Dutch players will appear with a more understated look. With a white base combined with orange accents, the 2026 World Cup kit is considered much more elegant than the 2022 version, which had a blue base with black and orange details.

If the match between the Netherlands and Japan were decided by fashion style, Japan would likely win. The Japanese team's kit resembles a classic baseball jersey. The design is based on the concept "Colors Beyond the Horizon," featuring a white base with 12 multicolored vertical stripes. Eleven stripes represent the players on the field during each match. The final stripe honors the team's "12th man"—the fans. Many experts believe this design could become a classic World Cup 2026 jersey.

The contract between the English Football Association and Nike is reportedly worth over $500 million. England chooses a dominant red tone for their away kit, combined with navy blue and white. Hidden beneath the seemingly simple design are numerous symbolic details: the St. George's Cross, the "Three Lions" crest, the phrase "happiness and glory" taken from the English national anthem, and a gold star above the badge—symbolizing the 1966 World Cup victory. Fans of the "Three Lions" hope their team will add

The Croatia team grabs attention with a design tinged with nostalgia for the 1998 tournament—their first World Cup in history. The signature checkered pattern returns as a tribute to the generation that helped Croatia finish third in the world, while also evoking memories of legend Davor Šuker. This also marks the last World Cup that Croatia will wear Nike kits after 26 years of partnership, before switching to a collaboration with Adidas.

Designing the kit for Argentina at this year's tournament was no easy task. Given that this could be the final World Cup for superstar Lionel Messi, the black away jersey with blue swirl patterns inspired by Buenos Aires' fileteado art is seen more as a "cultural heritage" piece than ordinary sportswear.

For the Austria team, the front of the away kit features a green and pink marble pattern on a white background. Above are yellow geometric arch lines. Meanwhile, the back is simpler, with a white background and the word "Oesterreich" (Austria) stretching across the collar. This design pays homage to the Kaffeehaus café culture, where pioneers of Austrian football gathered to discuss tactics in the early 20th century. This kit is part of the long-standing collaboration between Austria and Puma, which has lasted over half a century.

The Sweden team had a rather unusual journey to qualify for this summer's World Cup. Nonetheless, the players will wear kits designed by Adidas at the tournament. They will head to Dallas with a retro style reminiscent of the 1970s. The away shirt has a blue base with light blue details and yellow accents. On the back of the collar is the word "Sverige" (Sweden).

For the first time in their World Cup history, the Jordan team brings to the tournament a simple yet highly distinctive kit. The red and white details on the away jersey sleeves are inspired by the shemagh, a traditional head covering in the country.