On August 4, Beijing time, Zheng Qinwen, who was only 21 years old, defeated Croatia's Vekic 2-0 in the tennis women's singles final of the Paris Olympics, helping China win the first Olympic tennis singles gold medal and making history.
With the improvement of personal performance, Zheng Qinwen's commercial value is also rising. In the list of the highest-paid female athletes in sports published by Forbes magazine in December last year, Zheng Qinwen's total income of 7.2 million US dollars (about 51.62 million yuan) ranked 15th, and she was the first Chinese female tennis player to appear on the Forbes list after Li Na. It is reported that in the past one year, Zheng Qinwen's event income was 1.7 million US dollars (about 12.18 million yuan), and the off-site endorsement income was 5.5 million US dollars (about 39.44 million yuan).
In the top ten on this list, except for Gu Ailing, the remaining nine are tennis players. It's no surprise that professional tennis has a lot of tournaments and huge prize money. As Zheng Qinwen's achievements become more prominent, his commercial value will certainly continue to soar.
Before the Paris Olympics, according to incomplete statistics, Zheng Qinwen at least held itThere are NIKE, Ant Group, Gatorade, Yili, Wilson, Swish, Bawang Chaji, Lancômeand other 8 high-end brand endorsements. After Zheng Qinwen won the gold medal at the Paris Olympics, there is no doubt that these brands can be called "betting on the right treasure". Like the slogan of a sports brand, "If you want to take away Paris souvenirs, you only have medals", it is almost tailor-made for Zheng Qinwen. This slogan also quickly became popular because Zheng Qinwen won the gold.
It is foreseeable that with Zheng Qinwen winning the Olympic women's singles gold medal, I believe that more well-known brands will come to visit. Although Zheng Qinwen has no points and no prize money for winning gold in the Olympics from the competition itself, she is still a big winner who has "made a lot of money".