Eileen Gu's first public appearance after the Winter Olympics, sharing historic moments with fans worldwide

On February 23 local time, TCL’s global brand ambassador Eileen Gu visited the TCL "Snow Velvet Wonderland" Milan Winter Olympics-themed pavilion and interacted with fans and media present. It is important to note that this was Eileen Gu’s first public appearance after this Winter Olympics and the only media-fan engagement she participated in post-competition.

"Freestyle skiing, like every sport, serves as a means to foster self-confidence. My greatest wish is to introduce this sport to more people, especially young women. Because sports have given me great confidence, I hope others can experience the same," Eileen Gu said on site. "Breaking boundaries is very tangible in freestyle skiing; every new trick pushes limits. I challenge my limits every day and haven’t reached my peak yet."

Eileen Gu visits TCL "Snow Velvet Wonderland" Milan Winter Olympics-themed pavilion

At the TCL "Snow Velvet Wonderland" Milan Winter Olympics-themed pavilion, Eileen Gu focused on experiencing several cutting-edge products including the world’s first SQD-Mini LED TV TCL X11L, TCL AI health sleep air conditioner, and the world’s first printed OLED foldable portable MNT monitor, showing strong interest in TCL’s advanced technology.

Just the day before, on February 22 local time, Eileen Gu won the gold medal in the women's freestyle skiing halfpipe event at the Milan Winter Olympics, successfully defending her title. In August last year, she officially became TCL’s global brand ambassador and a member of the TCL team athletes, also invited by TCL to participate in the 2026 Milan Winter Olympics torch relay. On January 19 this year, Eileen Gu took part as a torchbearer for the Milan Winter Olympics.

TCL "Snow Velvet Wonderland" Milan Winter Olympics-themed pavilion becomes an Olympic landmark

The TCL "Snow Velvet Wonderland" Milan Winter Olympics-themed pavilion is located at Piazza Duca d’Aosta, Milan Central Station, Italy. Since opening to the public on February 5, the pavilion’s offline interactive experience has grown steadily in popularity, welcoming over 139,000 visitors, with more than 60,000 deeply engaging in interactive activities, becoming one of the most popular city landmarks and must-visit spots during the Milan Winter Olympics.

It is reported that the TCL "Snow Velvet Wonderland" Milan Winter Olympics-themed pavilion is open not only to Milan residents, global tourists, and Winter Olympics spectators but also attracts international media, officials from international sports organizations, numerous celebrities, and KOLs. At the opening ceremony on February 5, IOC President Thomas Bach personally visited and highly praised the cutting-edge TCL technologies displayed. Representatives from the 2026 Milan Winter Olympics Organizing Committee, 2026 Dakar Youth Olympic Games Organizing Committee, 2028 Los Angeles Olympic Committee, FIBA, China’s General Administration of Sport, China Central Television, and the Chinese Olympic Committee also visited subsequently, expressing strong interest in TCL’s efforts to integrate technology with sports.

Additionally, TCL team members such as Dutch speed skater Joy Beune, Japanese snowboarder Ayumu Hirano, Italian alpine skier Christopher Innerhofer, short track speed skating legend Wang Meng, and well-known host Chen Weihong visited the pavilion one after another to jointly experience TCL’s advanced technology.

TCL team’s 15 medals make history

Led by Eileen Gu, the TCL team performed excellently at this Winter Olympics, winning a total of 7 gold, 7 silver, and 1 bronze medals. Among them, Eileen Gu earned 1 gold and 2 silvers; Xu Mengtao took 1 gold and 1 bronze; Swedish cross-country skiers Frida Karlsson won 2 golds, Ebba Andersson 1 gold and 2 silvers, and Jonna Sundling 1 gold and 2 silvers; Dutch speed skater Joy Beune won 1 silver; American ice hockey players Quinn Hughes and Jack Hughes helped secure 1 gold in men's ice hockey.

Including the previous 2 golds and 1 silver from the Beijing Winter Olympics, Eileen Gu has now secured 3 golds and 3 silvers, totaling 6 medals, making her the freestyle skier with the most gold and overall medals in Winter Olympics history. Meanwhile, Xu Mengtao became the first freestyle skiing aerials athlete to successfully defend her title, creating a new Winter Olympics record. Looking ahead, TCL team members will continue to appear at the Paralympic Games starting on March 6.

During this Winter Olympics, many TCL team members connected with their friends and family through TCL’s large-screen HD TVs in the “Athlete Moments” live sessions to share their competition experiences. Moreover, TCL provided critical technology and infrastructure services for the Winter Olympics broadcast, creating an "Olympic Screen Universe." For example, TCL supplied hundreds of large-screen HD TVs, digital signage, and LED screens to the International Broadcast Center (IBC) for broadcasting during the games. TCL display products were also widely deployed across the opening and closing ceremony venues, competition arenas, broadcast centers, media centers, Olympic Village, and security operation centers, significantly enhancing the experience for athletes and spectators alike.