Hundred lions have arrived, and the flavor of the year is strong!

The colorful lion celebrates the New Year, and the Lingnan lion king welcomes the Year of the Snake. On January 25, 2025, Guangzhou Conghua kicked off the New Year with a festive and warm spectacular parade, and the "China Sports Lottery 2025 Guangzhou Conghua Hundred Lions Parade and Lingnan Lion King Competition" was grandly opened! 208 southern lions of various colors participated in the parade, attracting the attention of tens of thousands of citizens and tourists along the way, comprehensively demonstrating Conghua's long history and profound cultural traditions.

Since this event was first held last year, through the innovative form of "sports + intangible cultural heritage" activities, the traditional folk customs and mass sports and fitness have been deeply integrated, which not only continues the traditional folk culture, but also highlights the vigorous development of national fitness and Lingnan cultural heritage, and shows the cultural confidence and innovative spirit of Conghua District.

The event was guided by the Propaganda Department of the Conghua District Party Committee, hosted by the Conghua District Culture, Radio, Television, Tourism and Sports Bureau, Conghua District Jiekou Street Office, Conghua District Jiangpu Street Office, Conghua District Financial Media Center, Conghua District Mass and Competitive Sports Development Center, Conghua District Cultural Center, Zengcheng District Culture, Radio, Tourism and Sports Bureau, and received strong support from China Sports Lottery, Hong Kong Jockey Club and other units (institutions)!

At 9 o'clock in the morning, accompanied by a whistle and the sound of firecrackers, 208 Conghua traditional intangible cultural heritage dragon and lions with different characteristics stepped on the atmosphere of welcoming the New Year, and set off from the riverside swimming pool.

The lions pass through Jinou Square and Xinrong Square, and finally arrive at Yuanda Convergence Square (the end point) and reach the climax.

Subsequently, the hundred lions concentrated on Jinhui City to cheer up the first Lingnan Lion King Competition, completing a spectacular parade of about 3 kilometers, and citizens and tourists along the way spontaneously raised their mobile phones to record this grand intangible cultural heritage parade and leave a beautiful New Year memory in Conghua.

During the parade, more than 20,000 pieces of Chinese New Year blessing characters were presented to the neighbors along the way along the way, creating a strong New Year atmosphere.

The firecrackers don't stop, and the excitement continues. The 2025 Lingnan Lion King Championship (Guangzhou Conghua Station) was then staged at Jinhuicheng Plaza, where the top teams from all walks of life competed fiercely.

Every wonderful jump and tumbling won the applause of the audience, adding a strong stroke to the parade and making the honor of the Lingnan Lion King once again.

In addition to the parade and competition, the event also set up a special Spring Festival cultural and creative bazaar, gathering a variety of New Year cultural and creative products inspired by intangible cultural heritage, covering handicrafts, souvenirs, decorations and other categories, providing citizens and tourists with a one-stop cultural and creative shopping experience. The Spring Festival interactive amusement area is also very lively, with traditional games such as "Touching the Lottery", "Fortune and Prosperity", "Guessing Lantern Riddles" and "Rings" attracting citizens and tourists to participate in them, allowing everyone to experience the unique charm of Conghua intangible cultural heritage culture and Lingnan Spring Festival in the game.

At present, Conghua District is thoroughly implementing the decision-making and deployment of the provincial and municipal "Millions of Projects", and according to the overall layout of the construction of the "High-quality Development Leading Area of Towns and Villages in Luofu County, Kunshan and Luofu County", combined with the good opportunity to welcome the 15th National Games, it is making every effort to create a model area for national sports and fitness. This event is not only a vivid display of traditional culture, but also a comprehensive display of Conghua folk intangible cultural heritage achievements, reflecting Conghua District's firm determination and practical actions in promoting the excellent traditional Chinese culture, promoting the development of national sports and fitness, and helping cultural empowerment of the "Millions of Thousands of Projects".

As the bell of the New Year is approaching, the "China Sports Lottery 2025 Guangzhou Conghua Lion Parade and Lingnan Lion King Competition" will undoubtedly add a beautiful scenery to Conghua District and even the entire Guangzhou City.

Public welfare sports lottery is a good life

China Sports Lottery adheres to the tenet of "from the people, for the people", and the sports lottery public welfare funds raised are widely used in: national fitness program and Olympic glory plan, supplementary national social security fund, education assistance, legal aid, urban and rural medical assistance, poverty alleviation, assistance to the disabled, Red Cross cause, disaster relief, rural pension services, social welfare undertakings in Xinjiang and Tibet, cultural undertakings, with practical actions to practice the responsibility and responsibility of the national public welfare lottery.

As the city's sports lottery sales management agency,Guangzhou Sports Lottery has continued to support all kinds of cultural and sports activities for many years,Promote the deep integration of sports、Culture and sports lottery. In the past 2024, Guangzhou Sports Lottery with a sales volume of 8.413 billion yuan, raised 1.949 billion yuan of the Community Chest, including 292 million yuan of the city-level Community Chest (excluding abandoned awards), withholding and paying 114 million yuan of personal incidental income tax, providing more than 5,700 jobs for the society, and making important contributions to stabilizing growth, promoting employment, and benefiting people's livelihood.