With one manager in a row, the roots of United's "winning culture" have gone wrong

The reporter reported coldly Although Amorim said he would be available for the weekend when he spoke about Marcus Rashford in his pre-match press conference, the future of the former 'Red Devils' in the team remains uncertain. Two years ago it was Cristiano Ronaldo, last year it was Sancho and this year it's Rashford's turn. Manchester United stars have followed suit and publicly expressed their displeasure with the club or the manager. Compared to the first two, Rashford's expression is the mildest, but the essence is not much different. After Cristiano Ronaldo and Jadon Sancho's break with Manchester United, there is now some "aesthetic fatigue" about Rashford's departure. Compared with the future of Manchester United's "emperor", fans can't help but ask, why does the "general loss of peace" scandal always happen to Manchester United?

Coincidentally, the same PR firm that had provided services for Cristiano Ronaldo and Jadon Sancho a year ago signed Rashford, leaving fans unsurprised by Rashford's public statement that he was "ready to leave Manchester United". Had Rashford not signed a contract extension with a sky-high £315,000-a-week salary after scoring 30 goals, he might have been in a much better position now. For the next season and a half, Rashford tried to prove that his performances deserved the high salary, but he only scored 15 goals in total.

Like Cristiano Ronaldo and Jadon Sancho, the lifestyle brought to Rashford by high salaries is incompatible with his performances on the pitch. In particular, the off-field attire mentioned by the new boss Amorim will naturally be grabbed by the media and fans: when the other players returned early to join the new boss during the November international break, Rashford appeared on the streets of New York in cool clothes. As early as the Beckham era, the influence of fashion and entertainment on players has been fiercely clashed with Manchester United's traditions. Beckham and Ronaldo still need to be restrained, not to mention Rashford, who has only been really popular for one season?

From Cristiano Ronaldo to Jadon Sancho to Marcus Rashford, the endless number of general failures and scandals have made people think about the change in Manchester United's dressing room culture. The six managers since Alex Ferguson have had this recurring problem: after Manchester United always had some success with key players, it was difficult to meet the managerial requirements, which eventually led to the loss of managers and the eruption of scandals. The British "Athletic" believes that the Glazer family has long been more concerned about Manchester United's commercial value and global popularity, which has led to the continuous transformation of Manchester United's "winning culture", players no longer want to be part of the best team, and do their best to win and trophies. For many players, money, popularity and status are enough, and the goal in life is no longer to be the best.

They still talk about their desire for victory and glory, and to a certain extent turn in their performance as a professional footballer. But it's still quite far from the standard of the coaches. Amorim, for example, has a minimum requirement for players to "run like a mad dog", but it seems that Rashford can't even do that. Defender Diogo Dalot summed up Amorim's criteria after the Manchester derby: "If you want to succeed and grow quickly, you have to give it your all and suffer from it. If you're ready to work hard with everybody, we're going to be a good team. If you're not going to do that, there's no room for you. ”

Cristiano Ronaldo has been sharply criticizing Manchester United's cultural problems two years ago, and in his opinion, no matter how mentally strong the player, will become numb after joining Manchester United, which has lost its "winning culture". In addition to Marcus Rashford, B Fee is also a clear example. From being full of passion and creativity, to now being the captain of the team, he doesn't even complain and quarrel. On the contrary, most of the players who left Manchester United seem to have been given a new lease of life: Aaron Wan-Bissaka of West Ham, Jadon Sancho of Chelsea, Scott McTominay of Napoli, and even Fred, who has been criticised at Manchester United, scored a hat-trick at Fenerbahce!

Marcus Rashford has once again made everyone realise that Manchester United's management must set the tone for a 'winning culture' in the team. The absence of a major trophy for more than a decade has left Manchester United indifferent to the pursuit of victory under the anesthesia of commercial value and popularity. Whether Rashford leaves or not, Manchester United's dressing room culture needs to change completely.

Amorim has brought about a change towards a 'winning culture' and Rashford should perhaps learn from Harry Maguire if he wants to stay. Last autumn and winterMcguireThe slump is much worse than Marcus Rashford's, with almost everyone believing he is no longer able to establish himself in the squad, including manager Erik ten Hag. However, Maguire chose the tradition of hard work at Manchester United, and finally got out of the slump, and after the Manchester derby left Haaland at a loss, the 31-year-old admitted that the current contract extension negotiations are going well.

Marcus Rashford opted for "indifference" and allowed himself to be immersed in a state of thunderous numbness. But self-knowledge is the most important thing in football, and Maguire has always been there. Marcus Rashford feels he deserves more privileges, but the reality is that the world of football is 'black and white' and you either prove your worth or you get out, there's no grey area in between.