During the May Day holiday in 2025, THE BOX in Beijing ushered in an unprecedented e-sports carnival. From May 3rd to 5th, the Valorant offline party jointly created by the mobile game and the mobile game not only created an immersive party for the "tile students", but also promoted the deep penetration of e-sports culture into the public field in an innovative form.
At the event site, the interactive facilities created by the second player became the biggest highlight. The "Strange Reactor" made a stunning appearance with a giant physical device, and players and passers-by stopped to check in. The "Spring Festival Gala Shooting Range" transforms the same flower cotton jacket Yushu robot of the Spring Festival Gala into a realistic shooting target, and participants can simulate game tactics with firearms; The 1:1 reproduction of the classic map scene allows players to relive the game memories in the realistic corner sniper position and tactical cover, while the Kapibala and the alpaca at the "Cute Pet Love Tile" check-in point are wearing game equipment to cheer, and the soft and cute image triggers cross-circle communication. These second-generation content, designed by players, have built unique cultural symbols through offline exhibitions, effectively enhancing community cohesion.
At the event, all members of the EDG team, anchor Gus and well-known creator Horcus were present, transforming the appeal of e-sports stars into community cohesion. Contestants Jieni and Gus incarnated as "nurses" in cross-border performances, and transformed game memes into real interactions through the "pulse check" booth: scanning the "prescription" QR code to book a mobile game can get a customized "magnetic film", and exclusive copywriting such as "nurse turns on the light, stop in an emergency" on the package not only strengthens the dissemination of game terms, but also promotes the conversion of appointments in a fun form. It is worth mentioning that this event, as the domestic debut of Horcus, attracted a large number of fans with its humorous style and competitive strength, and the exhibition match caused countless audiences to scream and shout!
The core highlight of the tile ONLY party is to transform the player's second creation content into an offline experience. From the sci-fi installation of the "Strange Reactor" to the interactive shooting of the "Spring Festival Gala Shooting Range", all scenes are designed and realized by the players. This model not only stimulates the community's enthusiasm for creation, but also softly implants e-sports culture into the public eye through the interaction of the "cute pet love tile" check-in point. During the event, the interactive phrase "Your mission is not over" at the "Nurse Consultation" booth went viral on social media, proving that the cultural productivity of the player base has become a key link between brands and users.
Through high-quality content and interesting interactions, the tile ONLY party successfully attracted a large number of non-player groups to participate. The technologically sensitive device attracts passers-by, the cute pet interaction lowers the threshold for e-sports cognition, and the public image of e-sports stars dissolves traditional prejudices. As the party comes to an end, the community continues to be buoyant. Players can now pre-register now through the official channel to get early access to Valorant Mobile and unlock the all-day tactical fun of battle royale. The event verified the effectiveness of the conversion path of "offline experience-community interaction-mobile game reservation", and provided a new paradigm for the long-term operation of e-sports IP. In the future, Valorant will continue to deepen the co-creation ecosystem of players and build a more vibrant community ecosystem.