Preface: The S16 season has officially started, and most players are likely keeping an eye on the recent matches. With the break ending, the LPL's third split is heating up. Even before the games begin, ticket sales show which team is the most popular. The match between BLG and AL didn't generate as much buzz as expected, with many tickets still available. In contrast, the WBG vs IG match in the Rebirth group saw a surge in demand and was sold out instantly. This is probably the power of Theshy's massive fanbase.

The LPL's "big and small kings" are experiencing a steep drop in popularity.

Most fans still pay close attention to the LPL, the region with the most teams. However, the LPL's overall popularity has been unstable in recent years. The departure of several core players has made the LPL a target of online criticism. Without the support of achievements, the region becomes increasingly difficult to manage. In the first and second splits, fans had high expectations, especially for BLG, hoping they would excel this season. But they stumbled in two consecutive international tournaments—MSI and the Esports World Cup—both times being dominated by LCK teams.

As the third split approaches, the schedule has been officially released, and ticket sales are now a top priority. This time, the LPL has adopted a new format, abandoning the Shanghai home venue and turning all matches into a nationwide tour. This maximizes the experience for fans across different regions. For instance, fans in the north who want to watch matches in Shanghai would incur high travel costs. Some might only watch online due to the expense, but if the match is held locally, they are more willing to support in person.

Surprisingly, ticket sales for the LPL's top teams—BLG and AL—were not great. After going on sale, many tickets remained unsold. In the past, these two teams' matches would have sold out quickly as they are top-tier clashes. However, the Rebirth group matches are extremely hot, especially the WBG vs IG game. As soon as tickets went on sale, the buy button turned white instantly, and fans with slower reactions couldn't get any. This is likely due to Theshy's influence. Even if his skills decline, he is still considered the LPL's best professional player of the year. Similar to Uzi in the past, regardless of his performance, fans will follow him when he steps on stage.

The opening day features a match between TES and WE, which is somewhat a revenge game from the second split. If WE had performed more consistently, TES might not have participated in MSI. WE's involvement could have stirred up the LPL situation; even if they didn't win the championship, they probably wouldn't have lost as badly as TES did. The highly anticipated match between IG and WBG will take place on the 25th. Regardless of the outcome, the fan atmosphere will be great, because Rookie and Theshy are still too iconic.

Zai Jian believes:

Honestly, it feels like BLG's reputation has taken a big hit, mainly due to the actions of their top laner Bin during this period. Not only has he ruined his own reputation, but he has also dragged down the image of his teammates and the entire team. The only way for BLG to salvage their reputation is to win the World Championship this season; otherwise, even being the LPL's first seed cannot redeem them.

What do you, dear viewers, think about this matter?