The anchor with goods frequently overturns, the Internet celebrity with 30 million fans announced his withdrawal, and the bonus period has passed? In recent years, the boom of live streaming has gradually cooled down, especially with the frequent collapse and overturning of some well-known anchors, the crisis of consumer trust has been intensifying, and the wind direction of the entire industry has begun to change.

Recently, "Brother Yi", who has 30 million fans, announced that he would withdraw from the front line of bringing goods and retreat to the background, a decision that has attracted widespread attention, and many people have begun to question whether the bonus period of live streaming has passed, and the market competition of anchors with goods has gradually become more fierce and unstable, resulting in top anchors like Brother Yi choosing to retreat.

Brother Yi's withdrawal is not an isolated incident, in recent years, many negative events with goods anchors have frequently broken out, from product quality problems to after-sales service disputes, which have gradually reduced consumers' trust in the anchors. The live streaming model, which used to grow rapidly with the speed and sales of goods, has gradually suffered from "sequelae", especially some anchors rely on exaggerated marketing methods and false propaganda to attract audiences, which not only seriously misleads consumers, but also puts the credibility of the delivery industry at risk of collapse.

At the same time, with the increasingly fierce competition in the industry, the profit margins of anchors with goods have also begun to compress, and the past bonus period and low threshold have made many people quickly pour into the industry, but now, more and more anchors are beginning to realize that only by relying on real word-of-mouth and continuous brand effect can they maintain long-term success, and this success is not achieved overnight, and requires strong team support and higher professional ability.

As the market gradually matures, the model of live streaming has begun to shift from pure sales-driven to in-depth brand management and refined operation, and more and more anchors and brands have begun to focus on long-term trust building, rather than short-term profiteering chasing.

In general, the "bonus period" of the live streaming industry may indeed have passed, but this does not mean the end of the industry, more anchors may choose to retreat into the background or adjust their strategies, and turn to more in-depth and long-term value content creation and brand cooperation, and this is the natural development and maturity process of the industry, do you have anything to say about this?