Now the live broadcast industry is very hot, I believe everyone is paying attention, many anchors have made a lot of money by live broadcasting, and the reason why anchors can earn considerable income is mainly due to several factors.
First of all, the business model of the live broadcast industry is unique, and the sources of income are diversified, including advertising endorsements, audience rewards, platform sharing, and cooperation with brands, etc., and secondly, anchors can effectively stimulate users' consumption desire and sense of participation by establishing a close interactive relationship with the audience, making the platform and anchors form a strong stickiness.
This kind of "fan economy" makes some anchors have a strong attraction, and they can be realized through personal brand value, although we know that the live broadcast industry is very profitable, but nothing specific happens, and we have no concept, and recently there is one thing that makes everyone have a concept, that is, there is a female anchor who transferred money live broadcast, but accidentally exposed her balance, which caused heated discussions, this anchor is bye-bye, this time she was taken live by Lan Zhanfei.
She is a third-tier female anchor, Lan Zhanfei took a live broadcast together, most likely with a newcomer, but then one thing stunned Lan Zhanfei, the thing is like this, Lan Zhanfei complained about her in various ways, and finally said: If you don't transfer me 2000 today, I will wait until I go back to the room to broadcast live and spread rumors!
And the female anchor was forced to be helpless, so she could only transfer 2000 to keep her safe! As a result, when the transfer record was displayed, a text message suddenly came, reminding her that the balance was as many as 7 figures, and there were more than 20 million, and the live broadcast room exploded instantly.
Lan Zhanfei also complained: What? Do you have a balance of 2000w? Why are you so rich? You're here to rub me, eat and drink, huh? This man was too born! She has 10,000 yuan a day in interest! It's really exaggerated, although she strongly denies it, but everyone has seen the text message, and can only sigh that the live broadcast industry is really profitable, do you have anything to complain about this?