DNF officials also joined the live broadcast to bring goods, selling in-game goods, and invited a number of well-known anchors to help

Recently, there has been a lot of buzz about DNF officials joining the ranks of live streaming, and we have seen them sell in-game merchandise during live broadcasts, and have invited a number of well-known streamers to help.

The live broadcast that night had the first red-eyed Xuxu baby in the national service, the veteran e-sports commentator Mantu, and the first martial god April in the national service, etc., the live broadcast effect was very good, and the live broadcast lasted for 3 hours, bringing a total of 8.748 million yuan in revenue.

In recent years, live streaming has become a mainstream form of e-commerce, and the game official sells virtual props through this channel, which can not only directly interact with players, but also effectively increase revenue sources. However, this approach has also sparked a lot of discussion.

First of all, live streaming provides players with a more intuitive and interactive shopping experience, and through the recommendation and display of anchors, players can more clearly understand the use of props, rarity and other information, which is more attractive than traditional mall purchase methods.

Moreover, the purchase method of game props often involves certain virtual currency and recharge behavior, and live streaming provides players with more tempting promotions and limited-time offers, which further enhances the desire to buy.

Overall, DNF's live streaming is a new attempt to commercialize the gaming industry, but how to find a balance between monetization and player experience is still the key to its future development, do you have anything to say about it?