Countless college students poured into "The Shore of the Land"! What did the soaring rate of soil do right?

Today's gaming industry faces a sharp challenge – it's becoming increasingly difficult to convince college students to dive into a game. This is not only due to the natural vigilance of the majority of college students against the business model of "forcing krypton", but also because they are well-informed and unable to be interested in general games.

However, NetEase's "Shore of the Land" recently broke the deadlock with a circle-breaking trend, and its [Youth Suit] once had a full queue in the popular birth state, which amazed everyone in the industry. What is the origin of this player carnival? Let's take a look at the latest big move.

In March 2025, the youth server will be launched, and the business logic of SLG games will be completely reconstructed with new rules that flip the table:

In the youth suit, players only need to consume free copper coins to recruit generals, bidding farewell to the kryptonite gameplay of exchanging jade for generals, and all classes are unlocked, truly realizing the dream of playing with zero krypton.

As a person who has come over, the editor understands too well the faint sadness of college students' "wallets are cleaner than their faces", and the youth clothes use an absolutely fair competitive environment to allow dormitory brothers to compete on the same stage without comparing krypton!

In addition to the comprehensive innovation of the mechanism, the technical strength is also not lagging behind.

On May 21st, the youth service of "The Shore of the Land" landed on the WeChat mini program, completing the most critical lightweight reform in the history of SLG, which is one of the most creative innovations of SLG so far!

Players don't need to download the client, WeChat pulls down to enter the applet menu, and the search rate of the Shore of the Earth mini game clicks, you can enter the battlefield of the Three Kingdoms, all the core gameplay is retained in the original way, whether it is fishing in the office, or fishing in the back row of the water class, you can adjust the troops (manual funny). The gameplay and carriers are all top-notch, followed by welfare bombardment has become a trump card to attract college students.

On June 5th, the land was officially launched to open up the wasteland festival, with a subsidy of 100 million yuan, 70 million tiger charms, millions of gold bills, and 5,000 spring breeze co-branded gift boxes, and at the same time, 5 levels of easter eggs were set up, and 9999 tiger charms "got rich easter eggs" may be exposed; On June 20th, the official live broadcast room will go crazy to drop 20 million tiger charms and limited peripherals! There's nothing that money power can't solve, and if there is, it's super doubled.

Earning back tuition fees is no longer empty talk in the rate of land, and star promoters Jack Love and Seven Hundred are excellent examples.

During his college years, Jack loved to work part-time as a star pusher, and successfully earned the first pot of gold in his life, not only to bear the rent himself, but even to send money to his family! And the price of their comeback is nothing more than spending an hour or two editing videos after school!

To sum up, the explosive growth of "The Shore of the Land" is by no means accidental, but a precise sniping of the current needs of college students!

Therefore, if you are still looking for an SLG game that can experience the fun of strategy gambling and enjoy social interaction, then "The Shore of the Land" will be an excellent choice.