NBA jersey season sales ranking: Curry leads, Doncic second, James fifth, Durant eleventh

On April 13 Beijing time, the NBA and the Players Association jointly announced that Stephen Curry of the Golden State Warriors and the New York Knicks topped the NBA regular season player jersey sales ranking and team merchandise sales ranking for the 2025-2026 season. The list data is based on sales statistics from the NBA official store, Fanatics e-commerce platform, and their partner websites.

The top 15 players in jersey sales are as follows:

1. Stephen Curry (Golden State Warriors), 2. Luka Doncic (Los Angeles Lakers), 3. Jalen Brunson (New York Knicks), 4. Victor Wembanyama (San Antonio Spurs), 5. LeBron James (Los Angeles Lakers), 6. Anthony Edwards (Minnesota Timberwolves), 7. Jayson Tatum (Boston Celtics), 8. Shai Gilgeous-Alexander (Oklahoma City Thunder), 9. Cooper Flagg (Dallas Mavericks), 10. Nikola Jokic (Denver Nuggets), 11. Kevin Durant (Houston Rockets), 12. Tyrese Maxey (Philadelphia 76ers), 13. Devin Booker (Phoenix Suns), 14. Cade Cunningham (Detroit Pistons), 15. LaMelo Ball (Charlotte Hornets)

Among these 15 players, only Cooper Flagg ranked ninth did not make the playoffs or play-in tournament.

Six players in the top 15 jersey sales list are under 25 years old: Wembanyama (San Antonio Spurs), Anthony Edwards (Minnesota Timberwolves), Cooper Flagg (Dallas Mavericks), Tyrese Maxey (Philadelphia 76ers), Cade Cunningham (Detroit Pistons), and LaMelo Ball (Charlotte Hornets).

Cooper Flagg (ranked ninth) of the Dallas Mavericks is the only rookie on the list. He was ranked eleventh mid-season and has now achieved his highest personal ranking.

The top 10 teams in merchandise sales are: 1. Knicks, 2. Lakers, 3. Celtics, 4. Warriors, 5. Spurs, 6. 76ers, 7. Bulls, 8. Thunder, 9. Timberwolves, 10. Nuggets

The Oklahoma City Thunder (ranked eighth in team merchandise sales) made their first appearance in the top ten for team merchandise sales this season since the 2018-2019 season.