Curry's sneaker deal narrows down to three options! Anta included, possibly reuniting with Klay in a new way

On February 23rd Beijing time, Sole Retriever reported that Stephen Curry has narrowed his sneaker brand choices to three, including Anta.

In the past week, Curry and his brand have faced a turbulent drama, sounding like a band’s tale with a rollercoaster plot. Earlier this week, we revealed that Under Armour broke its promise to give Curry full ownership of his brand by transferring nearly 500,000 Instagram followers of the Curry brand to Under Armour Basketball’s official account, leaving only about 100 followers for Curry’s personal brand. Fortunately, readers and Curry fans responded by refollowing the Curry brand, breaking free from Under Armour’s “control.”

The most captivating “series” in recent months has been the tracking of Curry’s sneakers, with everyone curious about what shoes he wears before and during games. Like all great series, the hardest part is how to conclude with a spectacular finale. Curry never fears challenges; losing a “lifetime contract” might have crushed others, but he embraced sneaker free agency calmly, playing some of the most relaxed and enjoyable basketball of his career. Yet, every great show must come to an end.

It is reported that Curry has narrowed his sneaker brand candidates to three, with Anta included.

Anta has long been a sponsor of Curry’s former “Splash Brother” Klay Thompson and has made significant strides in the U.S. market in recent years, opening its first U.S. flagship store in Beverly Hills during All-Star Weekend. At the opening ceremony, Anta offered Klay a lifetime contract, demonstrating a loyalty that Under Armour ultimately failed to provide.

On Sunday afternoon during All-Star Weekend, photos and videos surfaced showing Curry training with Jonas Jerebko and Kyrie Irving, wearing the Anta KT5 II sneakers, with the Curry brand logo clearly visible on the heel.

Before this, the logo had never appeared on sneakers not produced by Under Armour. Anta is gaining strong momentum. They appointed Kyrie Irving as Chief Creative Officer to fully unleash his design vision, while allowing this Chinese brand to reach an unprecedented audience—a clever strategic move. Just last month, Anta invested $1.8 billion to become the largest shareholder of Puma, a classic sports brand.

It’s no surprise that Anta is aggressively pursuing top-tier commercial stars like Curry, but who they might be competing against could surprise you. Sole Retriever says the other two brands cannot be disclosed at this time.