Boras blasts the league's incompetence: Holding the Asian market, yet MLB's broadcast rights lag far behind the NBA's.

Renowned MLB agent Scott Boras has fired another salvo. This time, he targets the MLB's business development capabilities. In his view, the owners' constant complaints about operational difficulties are not because players earn too much, but because the broadcast rights are sold poorly.

Recently, Boras appeared on the "Foul Territory" show and used the NBA's record-breaking $76 billion, 11-year broadcast deal to shake things up dramatically.

“The true value of our media rights has been completely exposed,” Boras said. “The NBA can sign an $8 billion per year deal because they sell the entire league as one package. We, however, sell regional broadcast rights separately. As a result, we get less than half their money while producing twice the content, and our ratings are just as strong.”

But that’s not all. Boras went on to highlight what he calls a “disappeared” market worth billions. “We still hold 200 million viewers in Asia—Korea, Taiwan, Japan—plus Canada. These are markets where the NFL and NBA have barely penetrated,” he said. “These additional international audiences could create unique value that no other media property can match. So where did that money go?”

According to Boras’s calculations, if MLB could secure a nationwide broadcast deal worth $20 billion instead of the current $4 billion, “most of the owners’ complaints about financial struggles would be resolved, and labor negotiations wouldn’t be nearly as difficult.”

Boras’s criticism is far from baseless. Over the past year, MLB’s broadcast landscape has faced multiple setbacks: ESPN exited its contract early, the league superficially brought in several media partners but reportedly ceded key rights including MLB TV operations; earlier this year, sponsor FanDuel faced financial issues and chose to retain NBA and NHL rights while cutting regional broadcast deals for multiple teams; last week, Fox CEO Lachlan Murdoch hinted that if NFL renewal costs keep rising, they might have to drop other sports, with MLB unfortunately listed as a potential casualty.

With the league’s business structure leaking on all sides, Boras clearly shows no intention of holding back this time.