Shohei Ohtani is incredible, earning over $100 million in commercial revenue in just one year.

Shohei Ohtani, the Japanese two-way player for the Los Angeles Dodgers, earned only $2 million on the field this year because of deferred payments, but off the field he is a favorite advertising endorser fiercely competed for by many brands. According to the U.S. authoritative financial magazine Forbes, Ohtani has signed endorsement contracts with over 20 large companies, generating commercial income outside the field of $100.5 million, far surpassing other MLB players, with his salary being just a fraction of his endorsement earnings.

Recently, Japan’s Kirin Holdings officially announced that Shohei Ohtani will serve as the ambassador for their “Immune Care” campaign. The first wave of advertisements will launch on January 1, 2026, focusing on a series of immune support supplements. This news has amazed many fans who exclaimed, “Ohtani really endorses everything.”

The fans’ admiration is well-founded. As an athlete performing on the highest international stage of MLB, Shohei Ohtani receives continuous endorsement offers. Currently, he is the advertising face for more than 20 companies, covering fields from sports products to everyday essentials like clothing, food, and housing, extending even into technology, finance, and healthcare industries. For companies, the cost of hiring Ohtani is substantial, but he is not only popular in Japan—he is also one of the best ambassadors for global market promotion.

Take, for example, the Ito En “Oi Ocha” green tea commercial endorsed by Shohei Ohtani. This advertisement not only won a special award in the 2025 advertising contest but also ranked among the top ten brands in the annual “Consumer Action Influence” survey released by the advertising research company CM Research Institute. Among 148 competing brands, “Oi Ocha” was one of the top ten and ranked first among 113 beverage brands, setting a new high for advertising favorability since 2005. The manufacturer also stated that Ohtani’s endorsement attracted young consumers and new female customers, enabling the product to achieve its original sales target within six months and actually doubling the expected sales volume.

According to Forbes, Shohei Ohtani not only earns money playing on the field but also generates astonishing endorsement income off the field, currently estimated at $100.5 million, far exceeding other MLB stars. With the World Baseball Classic starting next March and Ohtani confirmed to wear the Japanese Samurai team uniform again, he is sure to stir up another wave of excitement.